You should never underestimate the importance of crafted mobile friendly, responsive website design. Particularly now that mobile website visits have overtaken desktop visits for the first time in net history! Not to mention the advanced Google mobile search algorithm update that favours responsive sites.
Back in the “olden days”, if you wanted to target mobile customers you needed to run two separate websites. One for desktop users and another for mobile users. This doubles the workload for both design/development and for content addition and editing. Smartphones and tablets with multiple resolutions and viewing widths make running separate mobile sites labour intensive. This is where responsive website design comes to the rescue.
Responsive website design
We design your website in a fluid manner. So you user gets to see a responsive layout with content adapted to the device. So on a smaller device such as a mobile phone the content is smaller in resolution/size. The actual content itself, size of text, image sizes can actually be made bigger so mobile users can access it more efficiently. Then as the screen size increases the site layout dynamically shifts to match the device. Images and text size is also then scaled up.
This allows you, the website owner, to have a singular content database, meaning you only have one set of content to look after. Mobile sites also look and behave like mobile apps but without the added cost of having to build an app for iOS, Android and Windows phones – a mobile site will look like an app and will work across all devices.
We can build and design proper fully responsive websites that will dynamically change shape and layout depending on the device the user is viewing the site with, rather than just making your website “mobile friendly”. Or we can convert existing sites into responsive mobile friendly sites without changing the existing desktop design.