The whole site is built around a KreatureCMS platform with the TFF team having full control over the stock, shops, members and email programming. Members can register with the site, and choose their favourite shops, fish and email requirements.
Fish info, and fish keeping articles give plenty of user content, and the backend of the site is easy to use for both users and shops.
The site also has a full ecommerce function, allowing physical shops without an ecommerce site to trade online via the TFF system.
The site is currently being updated for 2015/2016 and will be launched next year.